| SALES & MARKETING CONSULTING GROUP | ||
“The
standards of performance have been rising every year but we had only just
realized” |
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Best Practice Fundamentals The Concept of Best Practice When we talk about the ‘best practice approach’ what do we really mean? What we are referring to is a combination of processes, systems, methods, tools, skills and so on. It is the application of this combination and just as importantly its use by the individuals within the organisation, which has been found to increase the chances of success for the corporation. How to we know that the chances of success will increase? Where does this combination come from? The operative word is ‘practice’. The best practice approach is usually distilled by identifying those companies that demonstrate better performance over the medium term in specific areas and then seeking to identify the commonalities across these companies. A common misconception is that best practice can only arise from companies that look very similar to your own company. The reality is that the best practice approach for a given situation may have been originated by companies that look very different from your own, operating in very different markets, yet sharing a number of common elements. So what we are most interested in is not necessarily companies that look identical but companies that are facing similar issues. By considering these companies and comparing their successes and failures we can start to formulate an initial draft for a generic best practice approach. In other words what is it that connects the companies that are the top performers in their markets and similarly what connects those companies that attain less impressive results. What we find of course is that companies will respond to similar situations in a variety of ways, from doing nothing to adopting radical initiatives. Inevitably some approaches tend to be more successful than others. What we are interested in doing is identifying those approaches that are more likely to lead to success for most companies.
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